22
Feb
2010
Zombie copy – reanimated
Take a look at this article: Zombie Copy.
It is could have been written specifically for architects!
I particularly like the transformation of…
Every executive knows that constantly delivering superior customer value is an imperative to veritably creating shareholder value.
into…
If you want to make lots of money, you have to please your customers more than the other guy does.
So I suppose that the moral of the story is that; amongst the people who look at your work there are always going to be a few smart people out there that can read, they’ll notice if you use a thesaurus liberally throughout your writing. So save yourself the ridicule later, and write down what you actually mean, it’ll be quicker, and it might actually be interesting!